Keeping up with beauty trends can be fun, but let’s be honest—many are exhausting. Right now, the beauty world is embracing a refreshing shift. The focus is no longer on complicated routines or unattainable results, but rather enhancing what’s naturally yours.

It's called The Natural Beauty Movement and it’s about embracing what nature gave you. Extensions, fillers, and layers of heavy makeup are taking a backseat to effortless, confidence boosting self care. Because beauty isn’t about covering up—it’s about nourishing, strengthening and celebrating what you already have.

To dive deeper into the trend, we sat down with board certified dermatologist Dr. Dendy Engelman to explore how to amplify your hair, lashes, brows, and skin—naturally. 

Get ready for expert insights that will help you look and feel your best—effortlessly.


Loving Your Natural Lashes 

The beauty industry has long pushed solutions that promise dramatic lashes, but often at a cost. Extensions, heavy mascaras and lash lifts can weaken and break your lashes over time. Embracing your natural lashes is not only effortless, but also healthier in the long run.

With the no-mascara trend gaining traction, going bare is a welcome way to embrace the Natural Beauty Movement. But, if you want your lashes to appear fuller and more lifted, two simple options make all the difference: curling and lash serums.

“When used properly and taken care of, eyelash curlers are perfectly safe,” says Dr. Engelman. “The biggest risk is bacteria buildup, which can lead to conjunctivitis (pink eye), dermatitis and eye infections. Cleaning your curler after each use will help prevent infection. If the curler can no longer be completely wiped clean, it’s time for a new one.”

The best way to use a lash curler is to use a gentle touch while crimping, and holding it away from the base of the eyelid to avoid pinching or pulling out lash hair as you go. 

If you want to boost length and volume, a high quality lash serum can work wonders “NULASTIN’s clinically-backed LASH Follicle Fortifying Serum replenishes elastin and supports fuller looking lashes. It’s a great supplement to your beauty routine if you want to enhance your natural features, whether you choose to go makeup free or not,” notes Dr. Engelman. 

 

Nourishing Beautiful Brows 

Quick brow enhancements can have downsides. Heavy brow makeup can appear harsh and easily veer into faux pas territory. Microblading is a form of cosmetic tattoo, which means it comes with inherent risks. “There have been some instances in which the pigment oxidizes, resulting in changes to color over time and/or with exposure to the sun,” says Dr. Engelman. 

There’s no question that a shapely brow frames the face beautifully, enhancing your features and giving a timelessly elegant look. The best approach is restoring your natural brows to their original glory with some gentle grooming. Simply brush brows upwards with a clean spoolie brush and keep them in place with a clear gel or tinted pomade. It’s quick, easy and adds that final touch of polish. If you’re looking to add fullness, incorporating a proven brow revitalizing serum, like BROW Shape Altering Serum, can work wonders. 

Formulated with breakthrough Elastaplex® Technology, BROW serum helps minimize visible fallout and premature shedding by fortifying follicles at the root, resulting in thicker, fuller looking brows that are naturally yours. No heavy makeup or cosmetic tattoos needed.


Enhancing Your Own Hair 

With so much information on hair care, it’s easy to feel pressured by complicated routines and quick fixes. A root touch-up can feel like a lifesaver, but the more time spent covering up, the more damage you may be doing. Restoring your scalp health and enhancing your natural hair is lower maintenance, less expensive, and ultimately more “you” in the long run.

"There are two main components to an effective hair care routine," says Dr. Engelman. "Maintaining a healthy scalp that supports hair growth and retention, and strengthening strands to minimize breakage and thinning."

Alongside a shampoo and conditioner suited to your hair type, regular scalp exfoliation plays a key role in keeping hair healthy. Dr. Engelman recommends using a scalp scrub once a week to remove dead skin cells and product buildup, helping create the ideal environment for hair renewal.

To further support hair retention and overall strength, targeted treatments make all the difference, like Vibrant Scalp Treatment. "The base of our hair follicles is wrapped in an ‘envelope’ of elastin that helps keep them anchored," explains Dr. Engelman. "Containing a blend of biodesigned elastin, signal peptides, and keratin, Vibrant Scalp Treatment replenishes elastin and supports all stages of the hair growth cycle for visibly less shedding and fuller looking hair.”   

By nourishing your scalp and strengthening your natural hair, you can ditch the damage, simplify your routine and embrace the healthiest version of your hair—without the need for constant cover-ups.

 

Keeping Your Skin Naturally Flawless 

Injectables and in office treatments come with a lofty price tag and require diligent upkeep—not to mention potential downtime from redness, swelling and peeling. Over time, the difference is made in what you do daily. Skincare is the foundation of skin health, allowing you to target concerns like lines, pigmentation and sagging.

After just a few weeks of consistent use with clean, high quality topicals, you’ll notice visible improvement in tone and texture, increased firmness and a lit-from-within glow. No needles or periodic touch ups needed. With our Radiant Skin System, results are powered by a gentle blend of proven ingredients like elastin and hyaluronic acid. A simple cleanser, serum and moisturizer (and daily SPF!) are all that stand between you and younger looking skin. 

Lifestyle habits can also make a difference in your skin’s health and appearance, so it’s important to take good care of heavily used tools. “Items that you may use every day, like pillowcases, makeup brushes and beauty tools can harbor bacteria that cause adverse reactions in your skin. It’s important to clean these items regularly and thoroughly to prevent issues like dermatitis, acne breakouts, eye infections and more,” says Dr. Engelman. You don’t want bacteria to work against your skincare goals.

“Diet and water consumption also play a big role in the health of your skin and hair. Drinking plenty of water and sticking to a nutritious diet (consult your doctor to find what works best for you) will help your skin barrier look healthier and function more effectively,” she adds.


Let Your Natural Radiance Shine

All you need to look your best is a little self care and the sparkle in your smile that comes from authentic confidence. You have the freedom to leave chemical processes, extensions, heavy makeup, microblading, expensive treatments and filler behind. Give yourself permission to embrace this new beauty movement and fall in love with the “true you” that’s always in style.