The No Mascara Trend: Do You Dare to Go Bare?
Breaking: Beauty is taking a bold new turn—one that champions simplicity, authenticity and confidence. The no mascara trend is redefining how we think about lashes and makeup in general, proving that less is so much more. Gone are the days of clumpy layers and high maintenance eye routines. Instead, beauty lovers are embracing bare lashes and prioritizing care and nourishment over cosmetics.
Mascara has always been a staple in beauty routines, with 46% of American women using it regularly. Many rely on it to enhance their features, feel more confident and create a more youthful appearance. But as beauty trends shift, so does our definition of what it means to look and feel our best.
The no mascara trend gained momentum late last year and is showing no signs of slowing down. More and more people are choosing natural, healthy lashes over temporary cosmetic fixes.
Award winning celebrity makeup artist and beauty industry pioneer Ashunta Sheriff weighs in on the benefits of going bare and gives her top tips for embracing your natural lashes with confidence.
Trends with Benefits
The no mascara trend isn’t just about ditching mascara—it’s about embracing natural beauty and feeling confident in what you already have. This movement is redefining effortless glam, proving that low maintenance beauty can be just as striking. And we’re here for it.
“Going mascara free has a lot of benefits. It’s low maintenance, meaning no smudging, flaking or dealing with raccoon eyes throughout the day,” says Sheriff. “Your lashes stay healthier since you’re not constantly applying and removing product, which can cause breakage.”
Going bare also simplifies your beauty routine, making makeup removal effortless—especially for those with sensitive eyes or who wear glasses. Skipping mascara gives your lashes a break from product buildup and, when paired with a lash enhancement serum, can actually support longer, fuller, healthier looking lashes. What’s not to love?
Redefining Everyday Glam
With the rise of lash enhancement serums, science backed treatments and a “less is more” philosophy, achieving gorgeous lashes without mascara has never been easier. Instead of layering on mascara, start with a new first step: swipe on LASH Follicle Fortifying Serum before your morning makeup routine and at night, before you hit the sheets. In just a few weeks, your lashes will start to appear longer and fuller, making it effortless to embrace the mascara free, bare lash lifestyle.
But if mascara is your desert island, non negotiable, holy grail beauty staple, we get it. After years of loyalty, how do you achieve glam without it?
Mascara often dominates a makeup look, so skipping it shifts the focus, allowing other features to shine. “Skipping mascara doesn’t mean losing definition, it means redefining beauty in a fresh, effortless way,” reassures Ashunta Sheriff. “There are plenty of ways to keep your eyes looking defined without it. Graphic liner can create a bold, lifted look, while clear mascara on your lower lashes gives subtle definition.” For an editorial inspired touch, experiment with colorful liners, dewy eye glosses, shimmers and metallics—without competing with heavy lashes.
For a feminine and youthful look, shift the attention to your lips and cheeks with vibrant colors. “This trend works well with both flushed cheeks and bold lips, depending on the vibe you want. A soft, diffused blush gives a natural, fresh faced glow, while a bold lip adds drama and balance. A great option is pairing a sheer lip stain with a healthy wash of blush for a modern, effortless feel,” says Sheriff. A classic red lip takes on an edgier vibe with bare lashes, while soft berry tones add just enough color to enhance your natural radiance.
Maintaining Structured Brows
When skipping mascara, brows become even more important for framing the face. “A full, lifted brow creates structure and draws attention to the eyes,” notes Sheriff. This is where BROW Shape Altering Serum can be of great value. It helps enhance fullness, definition and shape, ensuring your brows stand out and provide the natural eye lift that mascara usually offers.
Embracing Authenticity & Doing Beauty Your Way
Mascara is now optional, thanks to the minimalist shift toward “undone” aesthetics. But the no mascara trend isn’t about abandoning glam—it’s about choosing what works for you. Bare lashes can complement any look, adding a sense of lightness and freshness, even to bold makeup styles.
This isn’t to say mascara is no longer in style—it’s simply no longer an obligation. We’ve always been believers in the less-is-more approach and love the idea of low maintenance beauty that prioritizes lash health, confidence and individual expression.
