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Red Carpet Hair: It Starts Before the Styling Chair

Celebrity stylist Owen Gould prepared Ali Larter's hair for the red carpet with a routine that began before styling. Discover the cleansing, conditioning and heat protection steps behind the look, plus ways to bring that preparation into your own routine.

Written by The NULASTIN® Editorial Team

Blonde woman posing on a red carpet in a strapless burgundy gown showcasing smooth, shiny hair

Mentioned in this article

Want to know how celebrity hairstylists create effortless red carpet hair? It starts before the styling chair. It starts with the preparation—the behind-the-scenes work that gives hair its foundation.

Just ask celebrity stylist Owen Gould, opens in a new tab, who styled Landman actress Ali Larter’, opens in a new tabs hair for the Actor Awards. For Gould, the look wasn’t just about polish. It was also about performance, starting with the shampoo.

The Secret Behind Effortless Red Carpet Hair

When hair’s foundation is healthy and balanced, it responds differently to styling. It maintains volume longer, reflects light beautifully, and moves with greater fluidity. To create that foundation, Gould turned to NULASTIN’s elevated essentials collection, preparing Ali Later’s hair from the scalp up before heat styling. 

Why Preparation Matters as Much as Styling

Great hair is a lot like great makeup—the final look is only as good as the canvas beneath it. For this red carpet look, the process started with Vibrant Scalp Scrub, opens in a new tab to gently exfoliate and create a clean canvas free of buildup. Next came Vibrant Scalp Shampoo and Conditioner Duo, opens in a new tab, an elastin replenishing system that promotes volume, smoothness and shine from the very first wash. Before styling, NuProtect Leave-In Primer , opens in a new tabwas applied to protect her hair from heat while enhancing manageability and delivering that glossy finish seen on the red carpet.

How to Achieve Red Carpet Hair at Home

If you’re wondering if you can recreate Ali’s head turning blowout at home, the answer is yes. You just need the right preparation. Your hair styles differently when products are designed for lasting performance over temporary, surface level fixes. And that’s exactly what NULASTIN delivers—performance first formulas that give you results worthy of the red carpet. 

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Why trust our experts?

Written by The NULASTIN® Editorial Team

Backed by more than 50 years of beauty industry experience, the NULASTIN® Editorial Team shares clear, empowering information on hair wellness, scalp health, hair thinning and haircare. Our content is informed by reputable scientific research and industry expertise, and every article is editorially reviewed for accuracy, clarity and usefulness before it's published.

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