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The Science Behind “The Beauty Protein”

The Science Behind “The Beauty Protein”

5 min read
The Science Behind “The Beauty Protein”
Explore the science behind our blend of proteins, peptides and antioxidants to keep your skin sexy, smooth and glowing, and your lashes, brows and hair strong.

With so many buzzwords flying around in the beauty industry, finding the right routine can be daunting. Especially when a few key products are really all you need to look and feel your best. Let’s talk about the science behind our formulas and how NULASTIN®’s groundbreaking elastin replenishment works for all ages, skin and hair types.

We talk a lot about elastin replenishment, but what is it and why is it essential for skin and hair health?

Sometimes called the “Beauty Protein,” elastin is a stretchy protein naturally found in your skin. It’s what gives the skin its tight, bouncy, youthful look. Elastin gives connective tissue its elastic properties so it can spring back into shape, just like a rubber band. This elasticity is vital for plump, wrinkle-free skin and healthy hair, lashes and brows.

Our bodies begin producing elastin while in the womb and continue into early childhood, but after puberty, we produce less new elastin as we age. As this slowdown happens, our bodies also slow the production of supporting extracellular matrix proteins like collagen, laminin, and keratin. Over time, this is why we see visible signs of aging like sagging skin, wrinkles, dull, thinning hair and sparse lashes and brows.

Rejuvenating SKIN Facial Moisturizer is a best-selling customer favorite for radiant, youthful skin that looks and feels flawless.

How can we counteract the natural loss of elastin and keep skin & hair looking and feeling youthful?

There are a few ways to work against the clock, including skin care, prevention and intervention. When it comes to innovative skincare, we know that by introducing a new source of elastin, we can delay the look of aging for softer, smoother-looking skin that glows. And even though the scalp doesn’t always get the attention it deserves, a healthy scalp is the single most important component of healthy hair growth. That’s because the skin on your scalp, lashline and eyebrows has the same needs as the skin on the rest of your body. When you nourish all of these areas, you’ll see healthy new hair growth and fuller-looking lashes and brows.

That’s why we recommend a routine centered around elastin replenishment. When you cleanse, nourish and moisturize your skin with products designed to support your body’s natural ability to stimulate the replenishment of elastin, you’ll see real results. That means fading dark spots, smoother lines and renewed firmness and elasticity. When you replenish the elastin your scalp loses every day through targeted elastin replenishment, degraded hair follicles are stimulated and hair-producing cells are strengthened. The result is noticeable improvement in the appearance of hair growth and the irresistible look of fuller, stronger, healthier hair. And with targeted serums for lashes and brows, you can concentrate the goodness right where you need it most.

HAIR Vibrant Scalp Treatment reduced the appearance of thinning and bald spots for 80% of participants in a 16-week clinical evaluation.

Staying youthful isn’t only skin-deep since lifestyle factors can also contribute to premature aging. Commiting to a healthy lifestyle does wonders for longevity, but also for maintaining a youthful appearance. A well-balanced diet rich in greens, citrus, fruits, fish, berries and nuts along with daily hydration helps support skin health. Try to stay active, wear sun protection and avoid smoking and excess alcohol use. 

Outside of adopting a powerful skincare routine and a healthy lifestyle, there are some in-office and prescription-based solutions that have been shown to boost skin health and appearance. Radio Frequency (RF) Microneedling, Fractional Laser Treatments and Retinoids can help increase collagen and elastin production, but are often very expensive and can come with various risks and side effects. Despite their effectiveness, we don’t use Retinoids in our formula due to the downside of increased sun sensitivity, peeling, inflammation or redness and dryness that can occur. 

SKIN Intensive Hydrating Serum delivers vital moisture to parched skin to restore elasticity and reduce the look of sagging.

What makes our elastin replenishment collection different from other skin and hair care systems?

Based on science originally developed to aid in wound healing and tissue regeneration, the NULASTIN® SKIN collection is formulated with patented Elastaplex® Technology featuring Elastatropin®, or “tropoelastin”. When applied to the skin, this precursor to human elastin works double duty to stimulate collagen synthesis along with building elastin. 

Because collagen and elastin serve different purposes, your body needs both to restore the look of the skin and replenish hair health. Collagen delivers strength and flexibility while elastin returns stretched structures to their original shape. Elastin is created by fibroblasts, which form a chain of elastic fibers, and is approximately 1,000x stretchier than collagen.

Unlike competitors, our method for creating tropoelastin actually replicates processes that occur naturally in the body. Many other brands use plant and marine extracts, or even animal sources which are ethically questionable and often ineffective. The origin of NULASTIN® comes from the fermentation of plants and creates a product that contains 100x more amino acids than many other skincare products on the market, creating the building blocks for gorgeous, renewed skin and re-energized hair follicles.

How do we create youthful-looking skin that glows from the inside out?

Our system was designed to stand alone, giving your skin, hair, lashes and brows the nourishment they need to maintain youthful vibrancy, helping you look and feel their best. Here are the active ingredients we use in our elegant formula that work in combination with ELASTATROPIN® to deliver transformative results.


This source of bioavailable selenium helps protect against oxidation and free radical damage caused by UV radiation and environmental stresses. Selenium aids in preventing wrinkles, signs of aging, cancer and skin damage caused by UV radiation. Support in scientific literature shows that Prolisel®, in concert with Elastatropin®, has synergistic effects on skin cells to positively influence wound healing, skin health, structure and integrity.

Palmitoyl Pentapeptide-4 (MATRIXYL®)

Helps lift and strengthen skin with a combination of two collagen-inducing peptides. When PP-4 is added to cultured human fibroblasts, it stimulates them to produce collagen, elastin and Hyaluronic acid, which are key components of the extracellular matrix. In clinical trials, Matrixyl 3000 achieved 33% decrease in wrinkle density, 23% decrease in volume of wrinkles, and 20% decrease in depth of wrinkles.

Acetyl-Hexapeptide-3 (Argireline®) 

This peptide helps smooth and tighten skin to help reduce the appearance of existing wrinkles and helps prevent new wrinkles from forming. In clinical trials, Argireline decreased wrinkles around the eyes up to 17% after 15 days of treatment and 27% after 30 days of treatment.

Hyaluronic Acid (HA) 

Delivers vital moisture to skin and retains water better than any other natural substance making it an effective topical humectant and profound hydrator. NULASTIN formulas contain 3500mg of HA, equivalent to around 350 filler injections.

Keep your skin perfectly smooth and hydrated and your hair full and flourishing with NULASTIN’S innovative blend of proteins, peptides and antioxidants. Our system delivers everything you need to fall in love with your looks all over again.


Our entire collection supports the body’s natural ability to stimulate the replenishment of elastin while defending against matrix protein damage caused by aging, stress, sun exposure, weight changes and other factors. You can try NULASTIN risk-free because every one of our products is backed by a 100% Performance Guarantee. If our product(s) do not perform to your expectations, you can exchange or return them at any time [Terms and Conditions Apply].

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