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A silicone free, color safe leave-in conditioner and styling primer that instantly hydrates, detangles, tames frizz, enhances shine, reduces breakage and protects hair from heat up to 450°F/ 232°C for silkier, stronger, smoother hair.
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Effortless Detangling
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Frizz Controlling
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Heat Protecting
A One Step Wonder, Endless Benefits
PROTECT + PRIME: Proven to shield hair from heat up to 450°F/232°C + reduce breakage by 68% for healthier strands.
FRIZZ FREE + SMOOTH: Tames 75% of frizz in one use + keeps hair sleek for 24 hours, even in 80% humidity.
DETANGLE + SOFTEN: Glides through knots, reduces breakage + leaves hair soft and ready for effortless styling.
HYDRATE + NOURISH: Lightweight humectants provide lasting moisture that nourishes hair without weighing it down.




Get Into The Routine
Exfoliate, cleanse, condition and treat, then let NuProtect™ Leave-In Primer finish the ritual, leaving hair glossy, silky, frizz free and perfectly hydrated, yet light and weightless. Your system, now complete.

Scrub
First, gently exfoliate + detoxify your scalp to boost nutrient absorption. Use 1–2 times weekly.

Shampoo + Condition
Next, cleanse + condition to restore hydration + nourish with essential proteins.

Treat
Follow it up with concentrated elastin to support fuller, thicker looking hair.

Protect
Finish with NuProtect™ Leave-In Primer for glossy, silky smooth hair + all day protection.

Meet the Science Behind Your Best Hair
Our NuProtect™ Leave-In Primer is powered by Biodesigned Elastin and Biodesigned Keratin—next generation, vegan proteins that mirror those naturally found in healthy hair. Together, they help anchor strands at the root, reinforce strength and build resilience against everyday stress.
The addition of our NuProtect™ Complex—a breakthrough blend of bioactive polyphenols, coconut alkanes, and panthenol—creates an invisible shield against heat, breakage and frizz.
Think of it as a high performance primer for your hair: sleek, strong and protected from root to tip.
Loved by Every Hair Type & Texture
NuProtect™ Leave-In Primer is vegan, color safe and free of silicones and sulfates, so your hair can thrive, no matter the type or texture.
✔ Type 1: Straight
✔ Type 2: Wavy
✔ Type 3: Curly
✔ Type 4: Coily

Frequently Asked Questions
Got a question about NuProtect™ Leave-In Primer? The answer may be right here or you can check our full list of FAQs.