We’ve talked about why it’s so important to toss expired makeup, but what about outdated trends, or the old habits that no longer work for you? The look of natural beauty is always in, but there’s a difference between looking youthful and trying to look young (we’re not about that). Your makeup should enhance your features as they are today, giving you a healthy, well-rested radiance that compliments YOU. 

The good news is that minimal effort is the goal, and looking fresh over 50 actually takes less product and a lighter hand. Notice we didn’t say less color! Follow our top eleven tips to refresh your look for a flawless natural finish. You’ll know you’ll have it right when your eyes sparkle, your skin glows and your smile gets even brighter. 

1. Start with a clean canvas

Dull, tired skin robs us of our natural radiance. Start your daily routine with a gentle, invigorating cleanse to slough off dead skin cells, restore softness and create a silky-smooth canvas for the rest of your products. While many exfoliating formulas can be harsh and threaten the skin’s moisture barrier, our Gentle Exfoliating SKIN Cleanser with caffeine naturally soothes inflammation, targets puffiness and works synergistically with our SKIN collection, and LASH and BROW serums.

2. Quench your skin 

Every makeup routine should start with hydration. Moisturizing after cleansing and before applying makeup helps minimize lines and wrinkles by making the skin look plump and youthful. Our Flawless Radiant SKIN 2-Step with Elastaplex® actually helps replenish lost elastin, creates a beautiful glow, and restores radiance and elasticity. When you prep the skin properly, you can skip the primer.

3. Rethink your go-to foundation

Skin naturally gets drier with age, so the right foundation can help you hold onto morning hydration longer. Look for a dewy, sheer formula or BB cream that lets your skin shine through. Going full-coverage to hide dark spots actually creates a mask-like effect. You want to even things out with a light touch that looks like it’s your skin, but better. For those looking to hide enlarged pores, a satin finish is a happy medium. 

4. Conceal with restraint 

For the most even application, we recommend using a good concealer brush. If you’re using your hands, the heat from your fingertips can lead to transferring during application, meaning you’ll lose a little product when you move your fingers, which makes it tempting to apply another layer…and another. Keep it light and natural with a brush. Trust us.

5. Curl lashes to open the eyes

Need a quick pick-me-up? Curling your lashes gives you an instant eye lift and fakes a wonderful night’s sleep. Before applying mascara or liner, position your curler at the base of your lashes, gently squeeze for a few seconds and then release. Repeat at mid-lash and the very tip for a gentle, natural-looking curl. For more staying power, shoot the curler with your hairdryer first. Be careful not to make it too hot, but the warmth locks in the shape beautifully. A single coat of mascara will thicken them up without adding too much weight.

6. Line those eyes softly

Remember the harsh black liner looks of your 20s? Eyeliner is still your secret weapon, but softer colors create definition without dominating your look. Swap black for something softer, like plum, khaki, smokey gray or chocolate brown. Once applied to your top lash line, blend it with a cotton swab,small angled brush, or the built-in pencil smudger.

7. Lift your brows & boost volume

Simply brushing your brows upwards with a spoolie has an instant lifting effect. If you have darker brows, keep them in place with a clear gel. If you need more definition, go for something with a subtle tint. Wishing for fuller brows? Try our LASH and BROW Dual System for up to 60% longer-looking eyelashes and up to 120% fuller-looking eyebrows in as soon as 4 weeks.

8. Choose a creamy blush

Cream and liquid blushes are the ticket to that youthful glow. Apply with a resting face and place it high on your cheekbones, just under your temples. Keeping blush higher on the face creates a tightening, lifting effect, which visually counteracts gravity as we age. These formulas are super forgiving, blendable and buildable. We recommend keeping a multi-tasking color stick in your bag, like the Boomstick in Rose Nude, which looks gorgeous on both cheeks and lips. Top off your blush with a touch of liquid highlighter at the highest point of your cheek for a luminous finish.

9. Experiment with color

We do recommend a lighter hand when it comes to makeup in general – you don’t want to cover up all that natural beauty! BUT, that doesn’t mean you have to play it safe with color. Brights actually have a way of bringing fresh energy to the face and boosting your radiance. Shades like coral, hot pink and poppy in sheer formulas can liven up any look. And the same can be said for the eyes. Don’t shy away from true blue and purple shades, just be wary of shimmer, which can settle into lines.

10. Add kissable shine

The matte formulas that have been everywhere in recent years can look great, but they can also be drying. This dryness has an aging effect and creates the illusion of thinner lips. To flatter your natural lip shape, choose satin-finish stick or gloss formulas. The sheen will visually plump and smooth your lips. Need a little extra staying power? Grab a lip liner that matches your natural lip shade to give your stick or gloss something to hold onto.

11. Trade in your powders

Powder setting formulas have the tendency to settle in and bring out the appearance of lines and wrinkles. Instead, choose cream and gel-based cosmetics and keep them in place with a hydrating setting spray, which adds a final layer of moisture and dewiness.

Next time you sit down to get ready for the day, remember that it’s never about hiding your age — it’s about highlighting your favorite parts of your beautiful face. Enjoy the process, you deserve these moments of self-care and connection!

Our entire collection supports the body’s natural ability to stimulate the replenishment of elastin while defending against matrix protein damage caused by aging, stress, sun exposure, weight changes and other factors. You can try NULASTIN® risk-free because every one of our products is backed by a 100% Performance Guarantee. If our product(s) do not perform to your expectations, you can exchange or return them at any time [Terms and Conditions Apply].